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Clear path to growth for your impact-driven startup 

Our Services

Our Services

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Strategic Consulting

Need a strategic edge? We offer targeted advice to help you conquer specific marketing or growth challenges.

Pro-Bono Consulting

Building a better tomorrow? We offer free marketing support to a select group of impact-driven startups.

Fractional CMO

Fuel your startup's growth with 3+ months of strategic guidance, hands-on execution, and measurable results.

How we can work together

CMO Learn More

Deep dive into your existing marketing efforts

Analysis of your market and competitors


positioning and messaging

Strategic pricing and packaging

Research to understand

your customers

Customer segmentation and targeting

Comprehensive go-to-market plan

Marketing analytics and 


Fractional CMO
Let's partner to achieve your startup's marketing goals. We start by discussing your growth objectives and what's currently driving (or hindering) success. With your goals and budget in mind, we'll craft a customized proposal outlining the project scope and specific deliverables to fuel customer acquisition and turn your growth vision into reality. ​​We'll work collaboratively. We can meet weekly with your existing marketing team or directly with the founders. Here's what we can offer within the project scope:
Strategy Learn More
Strategic Consulting

Stuck on a specific marketing or growth challenge? Need a second opinion? We offer tailored advice to answer your questions and diagnose why a strategy you believe in isn't delivering. Clients facing roadblocks to customer acquisition or contract renewals often choose this service. Pitching to investors? This service also includes a thorough review of your investor-facing materials.

Pro-Bono LearnMore
Pro-Bono Consulting

Are you a startup making a difference? We offer up to an hour of free strategic marketing consulting to help social impact ventures tackling societal, environmental, educational, or health issues. Let's work together to turn your passion into positive change.

In our work with Alina, we covered both our marketing and fundraising strategies. Alina guided our team step by step and provided useful materials, events, and connections. After every meeting, I gained confidence that we are moving in the right direction, and even faster than before.

Denys Tykhanskyi

Co-Founder & CEO, Lita Health

Alina helped us improve our customer journey, many aspects of our webpage, our main sales presentation, various one-pagers, our presentations dedicated to specific business verticals, our digital marketing strategy, and our online sales funnel. We’re grateful for her guidance and inputs.

Kuba Krchak

Executive Director, Telma AI

Alina was amazing in helping our e-commerce business break into new European markets. She used social media and email marketing to boost our revenue by 30% in under 14 months. Her sales and marketing strategies made a huge difference for our business growth across the target regions.

Art Malkovich

Co-Founder & CEO, Onilab

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Alina East, the founder of Apex Clarity, has an extensive background in technology marketing, having worked with various organizations, from global corporations, such as Expedia Group, LinkedIn, and EPAM Systems, to early-stage startups and technology service providers. Alina holds a Master’s in Marketing from Georgetown University and improves her business expertise through continuous education and certifications. Alina serves as a mentor and advisor to international tech startups both independently and as part of established accelerator programs.

Connect with us on LinkedIn to learn more

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