1. Stop Converting Your Home Market Price Into USD

What’s Wrong?

Many international companies simply convert their pricing into U.S. dollars and assume it will make sense. Big mistake. Pricing expectations vary by region, and what seems reasonable at home may feel too cheap to be credible in the U.S.

A $99/month SaaS plan might feel premium elsewhere, but to a U.S. company, that’s lunch money for a small team. If it’s that cheap, they’ll assume it’s either low-quality, missing key features, or not built for serious businesses.

How to Fix It

• Research local benchmarks. What are similar U.S. companies charging? If you’re priced too low, buyers won’t trust your solution.

• Adjust for market expectations. If enterprise buyers expect to pay $500/month for a solution like yours, don’t offer it at $99.

• Test different pricing tiers. Run pilot programs or A/B test pricing pages to find the sweet spot.

Reality check: If your price feels too affordable, U.S. buyers will assume it’s not a serious solution.

2. Cheap Doesn’t Win. Value Does

What’s Wrong?

Many international companies assume lower prices mean faster adoption. In the U.S., that’s not necessarily true. Buyers associate higher prices with quality and expect you to prove your value. If your price is too low, they might wonder: “What’s wrong with it?”

A lower price is not a competitive differentiator. It’s a shortcut to being overlooked. U.S. buyers don’t pick software, tools, or services based on who’s the cheapest; they choose the one that delivers the most value and solves their problem best. If you compete on price alone, you’ll attract price-sensitive customers who churn at the first sign of a better deal.

How to Fix It

• Anchor pricing higher. U.S. buyers are used to premium options. Introduce a high-end tier to make your standard price seem reasonable.

• Justify your pricing with outcomes. Show how much time, money, or effort you save them. Example: “Cut onboarding time by 50%, saving your team 20+ hours per month.”

• Package strategically. A “Basic” plan at $29/month feels cheap. A “Startup” plan at $99/month sounds like a smart investment.

Reality check: If your lowest price is your main selling point, you’re in a race to the bottom.

3. Price Based on Value, Not Cost

What’s Wrong?

Many founders price their product based on what it costs them to make it. That might work in manufacturing, but B2B software buyers pay for outcomes, not your expenses.

How to Fix It

• Focus on the ROI. If your product helps a company make or save $10,000/month, pricing it at $500/month is an easy sell.

• Look at competitors. If they’re charging 3x more, but you offer similar value, you’re leaving money on the table.

• Use customer feedback. If your buyers say, “I’d pay more for this”, listen to them.

Reality check: If your pricing is based on how much effort you put in instead of the results you deliver, you’re doing it wrong.

4. Don’t Let Pricing Be a Mystery

What’s Wrong?

In B2B software, it’s common for companies to hide pricing behind “Contact Us” forms. While this works for established players with strong brand recognition, it’s a risky move for a newcomer. U.S. buyers don’t like guessing games. If they can’t find pricing, they’ll assume it’s either too high or that you’re not confident in your offer.

How to Fix It

• Be transparent. If you can’t list exact pricing, give ballpark figures or a starting price.

• Offer clear pricing tiers. Show what each plan includes so buyers can easily compare.

• Make it easy to upgrade. If they start small, let them scale without friction.

Reality check: If your pricing page says, “Contact us for pricing,” expect fewer inbound leads, especially if no one knows who you are yet.

5. Use Psychology to Make Your Pricing More Attractive

What’s Wrong?

Sometimes, pricing issues aren’t about the number itself but how it’s presented. U.S. buyers respond to smart pricing strategies that make choices easier.

How to Fix It

• Use charm pricing. $97 feels cheaper than $100, even if the difference is small.

• Highlight the best deal. Label your mid-tier plan as “Most Popular” to drive more conversions.

• Show social proof. “Trusted by 1,000+ businesses” makes your price seem like a smart investment.

Reality check: The right pricing strategy can make buyers feel like they’re getting a deal, even at a premium price.

Final Thoughts: Price with Confidence

Pricing in the U.S. isn’t just about covering costs. It’s about perceived value, market expectations, and buyer psychology. Are you checking all the boxes?

✔ Stop converting your local price into USD.

✔ Charge based on results, not effort.

✔ Be transparent, strategic, and confident.

✔ Use smart pricing psychology to drive conversions.

If you’re unsure whether your pricing is right for the U.S. market, let’s talk. Book a free consultation, and we’ll help you set a price that works.