1. You’re Talking Too Much About Yourself (And Nobody Cares Yet)

What’s Wrong?

Your deck kicks off with your company’s history, vision, and mission. That’s nice, but your buyers don’t care yet. They care about their problems first, not your story.

How to Fix It

• Start with their pain point. Hook them in by showing you understand their challenge. Example: “U.S. companies lose $10B annually due to inefficient workflow automation.”

• Keep your company intro to one short slide, max. They’ll ask for more details if they care.

• Position yourself as the solution – not the main character in the story.

  
  

Reality check: If your first two slides are about you, your buyer is already checking their email.

2. Your Slides Look Like a Wall of Text

What’s Wrong?

Your deck looks more like an academic paper than a pitch. Full sentences, tiny text, and way too much information. Nobody is reading it.

How to Fix It

• One key idea per slide. If you have to shrink the font to fit, you need a new slide.

• Ditch the paragraphs. Use bullet points and bold statements. Example: “40% faster time-to-market” beats a long-winded explanation.

• Make numbers pop. Instead of saying “Our platform improves efficiency,” say “Clients cut costs by 32% in 6 months.”

  
  

Reality check: If your buyer has to strain to read your slide, you’ve already lost them.

3. Your Value Proposition Isn’t Crystal Clear

What’s Wrong?

If your value prop takes more than one sentence to explain, it’s too complicated. U.S. buyers don’t want to decode your pitch. They want to know, “How does this help me?”

How to Fix It

• Make it one line. Example: “We help B2B SaaS companies cut customer acquisition costs by 40%.”

• Ditch the jargon. No “synergies,” no “revolutionary AI-powered ecosystems.” Just tell them what you do. In plain English.

• Test it on a non-expert. If they don’t get it instantly, simplify. 

  
  

Reality check: If your buyer says, “Wait, so what do you actually do?” you need to rewrite your pitch. A confused mind doesn’t buy.

4. You’re Not Leveraging Credible Brands and Testimonials

What’s Wrong?

U.S. buyers don’t take your word for it. They trust what credible brands and industry peers say about you. If your deck lacks recognizable logos or strong testimonials, they’ll assume you don’t have the track record to back up your claims. No proof? No trust.

How to Fix It:

• Feature well-known brands. Even if they’re from outside the U.S., recognizable names add instant credibility.

• Modify international testimonials. A European bank’s experience won’t sway a U.S. SaaS company. Frame results in a way that feels relevant.

• Showcase logos prominently. Whether from customers, investors, or media mentions, visual proof strengthens your authority.

  
  

Reality check: If your deck lacks credible logos or compelling client quotes, your buyer is looking elsewhere for a more proven option.

5. Your Call to Action Is Weak or Missing

What’s Wrong?

Your deck ends with “Let’s keep in touch” or worse – no clear next step. If buyers don’t know exactly what to do next, they do nothing.

How to Fix It

• Make the CTA direct. Example: “Let’s set up a 30-minute demo next week to test this with your team.”

• Make it easy to say yes. Low-commitment next steps (like a free trial) work better than big asks.

• Create urgency. Example: “We’re onboarding three new clients this month. Let’s discuss if you’d be a fit.”

  
  

Reality check: If your buyer says, “Sounds interesting, let me think about it,” they’re likely just politely ending the conversation. You didn’t spark urgency or inspire action.

Final Thoughts: Make Your Deck Work for U.S. Buyers

Your sales deck isn’t just a presentation. It’s an important sales tool. If it’s not clear, compelling, and action-driven, it’s costing you deals.

✔️Lead with their problem, not your company.

✔️Keep slides simple, visual, and to the point.

✔️State your value prop in one sentence.

✔️Leverage credible brands and testimonials

✔️End with a strong, action-driven CTA.

If you’re struggling to get buyers to commit to next steps after the first contact, let’s fix that. Book a free consultation and we’ll help you refine your pitch for the U.S. market.